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Congratulations

You have taken the first step to promoting your business on the Internet. Investing in web based advertising as part of your business is a sound financial decision and will enhance your business image.

PATM Services the Web

PATM Web Services will design and host your web page for less than half the cost of listing your name, address and telephone number in the classified section of your local newspaper for one year.

The internet has gradually replaced a lot of standard advertising for small to medium sized businesses. PATM believes that your web page should not replace your standard advertising, but supplement it. If you were to reduce the size or amount of local newspaper advertising in half, reference your web site instead of listing all of your products or services, the savings would more than offset the cost of a good web page design.

What You Should Know

Reaching your desired market is always at the top of the list for any type of advertising. You will need to ask yourself several questions before you begin.

What is your budget?

Be realistic about your budget for investing in your web site. Having a presence of the web is better than planning a $4000 web site that will never see the Internet.

Do you understand what a web page should do?

Above all else a web page should inform and provide useful content. Designing a web page that looks like a movie trailer might entertain, but does little to promote your business, and may actually be a detriment to your audience and being search engine friendly.

What is the average age of the audience you are targeting?

The Web itself is very age oriented. The younger your market the greater the impact will be. Telephone books are like dinosaurs to the average teenager, the Web is the source of most of their information. Internet usage for people 18 - 29 is 72% while only 20% of people above the age of 65 use the Internet.