What is SEO?
From Wikipedia, the free encyclopedia
Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines.
SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.
What does all that mean?
In a attempt to get your site noticed by internet search engines, certain key words or phrases are added to your site so they will be noticed by the search engine crawl. For instance if your business is "Bob's Auto Repair", you will want to make sure that your text on the page at least contains the phrase "auto repair", so that when somebody does a search for the term "auto repair", your site becomes one of the choices in the search. This is just one of the examples to make your site search engine friendly.
To have this done by a reputable company who specializes in SEO could cost thousands of dollars. However, there are many things that can be done to insure that you are noticed.
- Make sure to have a 'title' tag relevant to your site.
- Use keywords and phrases on your pages.
- Have quality links from your site.
- Make sure there are no broken links.
- Do not submit to search engines frequently, every three months should be the minimum.
Search engines do not tell anyone their methods
SEO's use existing sites that are highly ranked in search engines to determine what to do to get you the same effect. This can be effective, however the search engines are in a fluid environment and constantly changing their algorithms. So the same site that is number one today, can be 25th in a month.
What we can do for you!
- Submit your site to the top search engines quarterly.
- Assist in writing good content.
- Assist with keywords and keyphrases.
- Check your links monthly to insure they are good.
- Assist in finding quality links.
- Assist in adding pages with relevant content to your site.
- Assist in advertising your site on other web pages.